The remarkable story of Firstrade began in 1985 as the discount broker First Flushing Securities, serving the investment needs of the local community. Achieving steady and organic growth, the company caught sight of the benefits to be gained from tapping into the capabilities of the Internet. Truly a pioneer in online trading, Firstrade.com was launched in 1997 joining only a handful of other online stock brokers on the web.
Firstrade's commitment to offer the most for the least struck a chord with investors. Firstrade.com grew rapidly, providing self-directed investors with fast order execution, excellent customer service, and exceptional site performance. Major industry publications including Barrons, Forbes, and SmartMoney have all rated Firstrade among the best online brokers for consecutive years. In 2005, Firstrade was named the "Best Deal" in the online discount broker category by Smart Money Magazine, and continued the streak in 2006 when Kiplingers Magazine called Firstrade the "Clear Winner in the Mutual Funds Category" and "Top Clean-Hands Firm".*
Many competitors have come and gone, but Firstrade today continues to serve our customers with the same friendly, dedicated, and personal touch that has been our principle since day one. We are also constantly developing new products and services, with many new and exciting features on their way! To all our customers, thank you for choosing Firstrade as your online broker!
The Firstrade Team
1997 First Online Effort
First Flushing Securities boldly enters cyberspace. Most people were on very slow internet connections at that time, so sites were simple in design.
Sharp new design with exciting new technologies. Orange and blue anyone?
2000 New Look for the Millennium
Online technology advances at an amazing pace, so the website is revamped to stay in the forefront of online trading.
2004 Complete Overhaul
Reconstructing the entire system from the core, the process was painstaking, but the result is better than ever!
* SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. Kiplinger's is a trademark of The Kiplinger Washington Editors, Inc. c 2006. **Screen shots of historical Firstrade.com websites are for design and feature comparison purposes only and does not reflect any ongoing promotions.