Firstrade and Capitalize Partner to Simplify Retirement Account Rollovers
NEW YORK, October 16th, 2025---Firstrade, a leading commission-free online brokerage, and Capitalize, the industry’s award-winning platform for digital retirement account rollovers, announced today a new partnership designed to make the 401(k) rollover process easier for Firstrade clients.
Firstrade has integrated Capitalize’s leading Rollover API to help its clients effortlessly roll over legacy 401(k)s into Individual Retirement Accounts (IRAs) directly on the Firstrade platform, allowing them to better keep track of and help grow their retirement savings over time in the same place as where they invest.
The need to help individual savers easily find and roll over legacy retirement accounts continues to grow. The traditional rollover process remains outdated and difficult for most Americans, with almost 75% of savers being unable to complete a rollover on their own resulting in an estimated $2.1 trillion in assets now left behind in 401(k) accounts by job changers. Those who do attempt to roll over often face significant friction and meaningful delays.
By embedding Capitalize’s innovative Rollover API directly into its onboarding process for retirement account members, Firstrade has transformed the traditionally lengthy process of 401(k) rollovers into a simple, frictionless experience. Firstrade users will now be able to quickly find old 401(k)s and submit rollover requests digitally by using the Capitalize rollover experience, natively. This seamless integration significantly improves the experience by eliminating the hassle of navigating the rollover process without help.
Firstrade’s No-Fee IRA has long been a signature product, offering users no account minimums, no maintenance fees, and no inactivity fees — a combination that has earned strong recognition from multiple review platforms. With the addition of Capitalize’s rollover integration, Firstrade makes it easier for anyone considering an IRA to access a cost-effective, hassle-free way to start building their retirement savings.
“This partnership gives Firstrade clients a more streamlined, digital-first way to prepare for retirement. By collaborating with Capitalize, we’re making it easier for investors to consolidate and manage their retirement accounts in one place,” said John Liu, CEO of Firstrade. “This is another step in our mission toward building a fully inclusive investment platform that supports our clients throughout their entire financial journey.”
“We’re excited to partner with Firstrade to bring our seamless rollover experience to even more savers and investors,” said Gaurav Sharma, CEO and Co-Founder of Capitalize. “Together, we’re making it easier for people to consolidate their old retirement accounts and ensure their savings keep working for them.”
Capitalize’s rollover technology has facilitated billions of dollars in retirement account transfers since 2020 and continues to expand as more providers adopt its industry-leading APIs. With this integration, Firstrade customers can now access the streamlined rollover experience seamlessly on both the Firstrade mobile app and web platform.
About Capitalize
Capitalize is an award-winning platform to help consumers and financial institutions digitally locate and transfer retirement assets, such as 401(k)s. Capitalize’s technology is used by leading financial institutions to power rollovers natively for their users and is also available to consumers directly. Capitalize helps Americans better save for retirement by ensuring that they can easily find, transfer, and keep track of their retirement assets. Capitalize has been recognized as one of TIME’s 100 Best Inventions, a World Changing Idea by Fast Company, and a Forbes Top 50 Fintech. For more information about Capitalize, visit www.hicapitalize.com
About Firstrade
At Firstrade, “Clients’ Experience First” remains our guiding principle. We champion our clients with exceptional service and cutting-edge financial solutions—delivered at the lowest cost. Established in 1985, Firstrade is a leading online brokerage offering commission-free trading in stocks, ETFs, options, and mutual funds, along with a wide range of fixed income products such as Treasuries and CDs. In addition to its diverse investment offerings, Firstrade provides no-fee IRA retirement accounts and advanced tools that empower self-directed investors to confidently build their financial future. Firstrade is a registered member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). For more information, visit https://www.firstrade.com.
Media Contact
Nicholas Koulermos
Firstrade@5WPR.com
Aditi Bhatia
aditi@hicapitalize.com