Firstrade Hits 100% Online Order Execution Milestone as Customer Behavior Evolves
September 27, 2023

NEW YORK, Sept. 27, 2023

Innovations and enhancements in user experience, system performance, and corporate action handling contribute to unprecedented success

NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Firstrade, a leading online brokerage firm, is thrilled to announce a groundbreaking milestone in customer trading behavior. The company has now achieved 100% online trading, both mobile and web-based, from its customer base, eliminating the previous need for broker-assisted trades.

A Shift in Customer Behavior
This transformation is credited to Firstrade's relentless focus on optimizing User Experience, System Performance, and Corporate Action Handling. In an ever-evolving market, the firm has adapted to the needs and preferences of self-directed investors, entirely removing the need for broker assistance. Recently, Firstrade achieved zero broker-assisted trades.

Optimizing for the Best
"Firstrade has always been committed to providing a seamless trading experience," said John Liu, CEO of Firstrade. "Our efforts to enhance every aspect of our platform have clearly resonated with our customers. Achieving nearly 100% self-directed trading is not just a milestone for Firstrade; it's a testament to the trust and confidence our users have in our mobile apps and web platform."

About Firstrade
Firstrade is a leading online brokerage that offers commission-free trading on stocks, ETFs, options, and mutual funds via its mobile apps and web platform. In addition to a comprehensive range of investment products, Firstrade provides no-fee IRA retirement services and advanced tools designed to empower self-directed investors to control their financial future. Among other brokerages, Firstrade stands out for its low costs. Since 1985, Firstrade has been a registered member of the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the Securities Investor Protection Corporation (SIPC). For more details, visit

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Firstrade PR Team

- Source: MarketWatch